Auto Emblems in Australia - The Ivan Hoffmann Collection

This web-site presents emblems (also referred to as badges, mascots, scripts, logos etc.) displayed on automobiles since the introduction of the horseless carriage and have been collected by Ivan Hoffmann. The Collection is mostly "uncommon" early emblems of marques and contains about 300 makes of automobiles. In July 2024 this Collection was donated by Ivan Hoffmann to the National Motor Muesum, Birdwood, South Australia.

Steyr-Puch

Steyr-Puch is an Austrian manufacturer of vehicles and military vehicles since 1959.

Steyr-Puch Haflinger are small lightweight vehicles, in 1966 some were assembled and sold in Australia. Haflinger is an Austrian breed of horse.

The emblem shows Steyr with a shooting target (gunsmith) and Puch with the coat of arms of the province of Styria, the factory's location.

Steyr-Puch Haflinger
Size: 155mm x 85mm

Steyr-Puch Haflinger 700 AP
4 Wheel -Drive
Size: 159mm x 42mm

Steyr-Puch Pinzgauer are all terrain 4x4 and 6x6 vehicles. Pinzgauer is an Austrian breed of cattle.

Steyr-Puch Pinzgauer
Size: 227mm x 35mm x 10mm