Auto Emblems in Australia - The Ivan Hoffmann Collection

This web-site presents emblems (also referred to as badges, mascots, scripts, logos etc.) displayed on automobiles since the introduction of the horseless carriage and have been collected by Ivan Hoffmann. The Collection is mostly "uncommon" early emblems of marques and contains about 300 makes of automobiles. In July 2024 this Collection was donated by Ivan Hoffmann to the National Motor Muesum, Birdwood, South Australia.

ASP

ASP is an Australian car, originally called Alpha Street Productions or Alpha Sports Productions, commenced in 1964 (named after the street in the City of Adelaide's suburb of Kensington).

Styles included Racing and Clubman. The first cars had no badge.